VisAWI-S
Validated
Visual Aesthetics of Websites Inventory – Short
Four items measuring perceived visual aesthetics of a website or app screen.
Score many respondents at once
Use one row per respondent and one column per item (Q1…Q4), with raw responses from 1 to 7. An optional first column called id labels each row. Comma, semicolon and tab separated files all work.
Or paste data
When to use it
Comparing visual design variants, rebrands or first-impression tests.
How it is scored
- The score is the mean of the four items (1–7, higher is more aesthetically pleasing).
- The authors ask that published work cite Moshagen & Thielsch and mention www.visawi.de.